THE COWBOY CAVIAR EXPERIENCE
Born in Dallas and built for the world, Cowboy Caviar by Luke Rogers redefines fine dining. An Italian steakhouse with a Western soul - where live-fire steaks, handmade pastas, and bold cocktails meet skyline views and authentic hospitality.
THIS ISN'T JUST DINING.
IT'S A LIFESTYLE BRAND IN THE MAKING.
A CATEGORY RIPE FOR REINVENTION
Fine dining generated $16.7B across 4,688 U.S. restaurants in 2024. Average revenue: $3.56M per location. Cowboy Caviar projects $8.5M annually - nearly 2.5x the industry average.
Located at West Commerce & Beckley just minutes from Downtown.
Just steps from Harold Simmons Park (4–6M annual visitors).
Positioned for global spotlight during FIFA World Cup 2026.
Guests are spending $50–$1,000+ on chef-driven experiences. No other national brand fuses Italian steakhouse refinement with Western authenticity.
LED BY A VISIONARY CHEF
Every iconic brand begins with a visionary. Ours is Chef Luke Rogers:
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Michelin-trained in Italy and Washington, D.C.
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Texas Chef of the Year (2019) | Iron Fork Champion (2020)
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James Beard Celebrity Chef honoree
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Media features across Food Network, D Magazine, NBC, ABC, FOX
Luke has led multimillion-dollar programs, revitalized top Dallas restaurants, and built a loyal following. His national credibility ensures Cowboy Caviar by Luke Rogers launches with instant recognition.
INVESTMENT
Cowboy Caviar Offers a Rare Opportunity
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Capital Raise Target: $4.77M
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Minimum Investment: $50K
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Structure: Preferred Return + Equity
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Projected Payback: 3 years (potentially Year 1)
Tiered Investor
Program
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Tier 1 ($50K–$99K): Preferred Return
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Tier 2 ($100K–$249K): Preferred Return plus Flagship Equity
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Tier 3 ($250K+): Preferred Return plus Expansion Equity
Strategic Partner
Benefits
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Naming rights (menu items, private rooms, bar stools, etc.)
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Recognition on the Founding Partner Wall
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Invitations to tastings, launch events, culinary trips
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Early access to private membership lounge
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Lifetime VIP dining privileges
FROM ONE LOCATION TO A LIFESTYLE BRAND
Cowboy Caviar by Luke Rogers is designed to scale - from Dallas to a national footprint.
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Future expansion: Austin, Nashville, Charleston, Scottsdale, Dominican Republic, Minneapolis, Kansas City, Chicago, New Orleans, Carmel-by-the-sea, Seattle
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Branded extensions: sauces, wines, seasonings, cookbooks, streaming content.
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Long-term aspiration: a nationally recognized lifestyle brand rooted in Italian flavor plus Western hospitality.
